Brahm-Anantara-Arada Strategic Collaboration
Brahm Group makes strategic acquisition at Anantara Sharjah Residences in Sharjah to deliver ultra-luxury optimized well-being and lifestyle experiences
Dubai, UAE – 5 September 2025: Brahm Well-Being & Lifestyle Corporation Ltd. (BSE: 530521) has confirmed the strategic acquisition of a number of units within the Anantara Sharjah Residences
development on Al Heerah Beach, Sharjah, UAE, which is being developed by UAE master developer
Arada. With this strategic move, Brahm is set to introduce its offerings to the project.
This acquisition supports Brahm’s broader vision to create immersive well-being and lifestyle environments designed for global ultra-high-net-worth individuals. The company plans to activate a suite of wellness, lifestyle, and hospitality offerings from within the acquired units, advancing its mission to enhance human connection and holistic living in the digital age.
Planned activities within the acquired units include:
- Wellness & Lifestyle Services: Delivery of BFITT, BFLEX, BSKLD, BSTYL, and BWELL programs, offering personalized, diagnostics-driven fitness, skill-building, and holistic well-being experiences.
- Global Membership Access: Short- and long-term use and/or sale of residences within the project to Brham’s global membership base, creating direct, high-value property engagement.
Additional activities under consideration:
- Brham Café: A farm-to-table gourmet experience showcasing Brahm’s global culinary concept.
- Boutique Retail: Luxury offerings from the BT Collection and Ahikoza.
- Curated Lifestyle Events: Including theme-based retreats, chef’s table experiences, and milestone celebrations.
- Content Creation: On-site media production to showcase Brahm’s lifestyle ethos across global digital platforms.
“Our goal is to create spaces where individuals can disconnect from digital noise and reconnect with
nature, craft, and human presence,” said Bhavook Tripathi, Founder and Chairman of Brahm. “This
acquisition lays the groundwork for a unique blend of experiential luxury, wellness, and value creation
for our shareholders and community.”
This strategic move reinforces Brahm’s positioning as a global leader in high-value lifestyle experiences.
Edward Attwood, Chief Communications Officer of Arada, said: “We welcome this investment and the confidence that Brahm has placed in Arada.”
The Anantara Sharjah Resort and Anantara Sharjah Residences are scheduled to be completed by the
end of 2027.
